Moodboard of General Costumes

I have created a moodboard of general costumes that includes images of different fonts, existing magazines, clothing and products which may attract the target audience. These all give me a better idea of the kind of content I should be including within my magazine and how to target it better so that it appeals to the relevant audience.

I included a wide variety of different fonts, including ones which could be used as titles, subheadings and body text. Most of the fonts I included are written in the names of them and so this may prove to be helpful later if I wanted to find and download that font for use. I particularly like the 'Voix' font for a masthead as it draws attention due to the filled-in 'o' and personally, it reminds me of the font used for Mixmag's masthead. Therefore, I immediately associated it with the genre. As shown (and described) with the Nylon magazine, I like how they have written the main feature story header in a handwritten-style font in order to draw attention and for this reason, I included a number of messy, handwritten-style fonts. Personally, I liked 'Rebel' and 'Raw Row' out of the ones shown.

By displaying existing magazines collectively allowed a general colour scheme to appear which could be associated with the genre, the main colours usually being dark and complimented with white text. The main image of artists are usually medium shots against a plain background, though some have been edited to have interesting overlays (similar to that which I used in my google mock-up). This will help later when it comes to designing layouts and colour schemes for the front cover as well as clothing for the main subject.

The images of the audience in the bottom left-hand corner allowed me to see a general pattern with the age and gender as well as the clothes which they are wearing. As clearly shown, they are generally quite young and a mix of both male and female (which backs up my reader profile research). They are mostly wearing bright, often fluorescent colours and minimal clothing. From these images and further research I drew up several images of clothes which may be associated with EDM and house music and displayed them around the bottom half of the moodboard. However, the clothes shown don't necessarily match those seen on the existing magazines as they are generally more casual and sometimes smart (though they are nearly always 'current' and 'fashionable'). EDM and house are very new genres of music, and so it could be argued that a particular 'style' of clothing has not yet clearly emerged from it. 

Lastly, I included images of products which may be of interest to the target audience. Generally comprised of technology including mobile phones, laptops, speakers, headphones and game consoles; it gives us a better idea of the kind of people reading the magazine. Not only products, but there are also images of well-known festival logos which readers of the magazine may be likely to spend money on. These include Tomorrowland, Creamfields, Defqon, Electric Zoo, Qlimax and EDC as well as event organising company Q-Dance. This information will be useful for future use as it gives us an idea for feature stories, plugs or article content which may attract our target audience.